HISTORY
Associated with an endearing emblem that will mark the minds of an entire generation: IDC and its frog.
It was in this company created in 1985 by Jean-François Rey and with the M.O.F. Pascal Lacotte that Lionel Bellet « Lio », an optician by training, honed his skills as a designer from 1995 and obtained his first Silmo d’Or just two years later. He quickly became the artistic director of the company for over 10 years, until 2012, when he went solo, making the XIT line a brand in its own right.
Elegance in essence
Having passed through the Cours Florent, Lio studied literature before becoming an optician and opening his shop in Paris. It was at this time that he met the great names of French eyewear who saw in him a rich and innovative potential. He has the eye of an optician, the hand of an artist, and the romanticism of a writer. It is this unique and extraordinary personality that has always allowed him to embrace everything, for in his hands, even the trivial becomes distinguished.
The origin France Guaranteed
From asymmetrical frames to poems by Baudelaire engraved on his glasses, from multicoloured flags to frames reading ‘Fuck’ or ‘Bitch’, from innovative techniques to the exploration of materials like NXT, he is the pioneer of many concepts that have become cult and continues to inspire many of his contemporaries. Based between Bordeaux and Marseille, the XIT collection has partnered with three figures of French manufacturing for its entire production: one in Burgundy, another in the Jura, and the last in the Landes. From design to manufacturing, from design to distribution, XIT is proud to support more than 90 French jobs and, through them, an entire economy and the know-how of several generations.
